As the Director of Communications, you will drive global brand awareness for OUAI through strategic communications across traditional media and influencer relations. Reporting into the Vice President of Brand Marketing, you’ll lead the in-house PR team in orchestrating earned media coverage through opportunities that generate a disproportionate share of buzz, elevate our positioning in the industry and give us exposure to new audiences.


  • Ensure OUAI leads the industry through our communications, partnerships and events, rather than following it
  • Build global press launch strategies for all new products including media outreach, influencer mailers, launch events, etc.
  • Nurture and grow our community of VIPs, influencers and brand loyalists by fostering relationships, planning unique brand experiences and securing valuable content for our brand
  • Deploy campaigns across our influencer community to drive awareness and education for product launches or brand initiatives
  • Develop and execute media relations including developing story ideas, pitching outlets, and placing continuous coverage for the brand and its products
  • Filter and reply to all in-bound press inquiries
  • Maintain strong working relationships with broadcast, print and online journalists as well as bloggers and social influencers
  • Strategic planning and day-to-day management of external PR agencies
  • Collaborate with digital and social teams to optimize press and influencer placements across our channels
  • Pitch executives for interview opportunities and serve as their guide on external corporate communications
  • Analyze and act on press trends and opportunities
  • Report on monthly press coverage and influencer metrics, proving ROI on our campaigns
  • Manage PR & influencer budget


  • Minimum 7 years of experience at an agency or in-house with working on beauty, fashion or lifestyle brands
  • Global PR experience a plus
  • Strong personal relationships with beauty, fashion and lifestyle media outlets
  • A creative storyteller with the ability to create fresh and compelling narratives that help define our brand positioning within the beauty landscape
  • Proven success as a leader of a team, prior experience managing direct reports
  • Analytical, with experience tracking and reporting on KPI’s for press campaigns
  • Adaptable, resourceful and forward thinking
  • Experience working at innovative, fast-paced startups or indie brands is a plus
  • Experience using influencer management software a plus